In this age of internet provided content, the Institute of Digital Education and Entertainment, in collaboration with the College of Fine Arts, the Miller College of Business, and the Center for Media Design, seeks to market to the college-aged individual through a web series titled "Evenly Odd". The series, the script of which was written by Ball State student Mo Hammond, is a showcase of student talent in all areas of production. Students filmed, acted, edited, lit, and marketed the series. To help assist in the marketing I headed up the Special Features team, which provided content to coincide with the actual production, along with furnishing the audience a "behind the scenes" perspective of the tasks required to develop such an enormous undertaking. Our goal is to relate to a college audience and entertain them, and I have provided several videos and photographs which display our efforts.