This thesis has focused on the rhetoric of polarization in the 1968 and 1972 Presidential campaigns as practiced by Governor George C, Wallace of Alabama The study has attempted to identify Wallace's major rhetorical problems in selected addresses in Ohio, Florida, and Michigan, The study focused on the major rhetorical strategies of subversion and purification that Wallace used to overcome his rhetorical problems and implement the rhetoric of polarization, Finally, the study attempted to evaluate the effectiveness of Wallace's rhetorical choices.