Effects of news media on political opinions : do the media inform or influence? : an honors thesis (HONRS 499)
This research tests the potential of the media to influence the public's potential voting behavior and attitudes towards political candidates during a political campaign. This study involved a survey of 99 voters questioned immediately after casting their ballots for the 1992 presidential election, and experimental research with 83 college students as subjects. The survey results show that. most voters do not believe the media have an influence over them. concerning politics. Manipulation of a news story, however, can cause a significant change in subjects' beliefs about two candidates, but caused no significant change in subjects' final choice of candidate.