Uncertainty reduction process and the use of interactive strategies of undergraduate public relations students

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Kulapongse, Apapan
Sharpe, Melvin L.
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Thesis (M.A.)
Department of Journalism
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The purpose of this study is to examine the use of interactive uncertainty reduction strategies and to se there is a correlation between the use of the strategies and uncertainty reduction process of undergraduate relations students. This is the first attempt of bringing uncertainty reduction theory to explain how the relation students reduce uncertainty during an interaction with a person from a different culture. It is also an initial attempt to apply Douglas' (1990) with intercultural communication and with public relations students. Participants are five undergraduate relations students who volunteer. They will interact role playing with a person from Japan who acts international client. Pre and post-interaction questionnaires are administrated. Two types of interact strategies found are question-asking and self-disclosure Only two of them can significantly reduce uncertainty of interacting with the person from Japan for six minutes.