Meeting yearbook deadlines : an analysis of high school programs, sales representatives, and yearbook publishing companies

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Nichols, Casey Eugene
Weaver, Marilyn
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This thesis examined the relationship of six factors related to the growing problem of missed copy submission deadlines in high school yearbook programs. These factors were: a) the historical tendency for companies to deliver books on time despite missed deadlines, b) the ability of extra-curricular programs to meet deadlines vs. intra-curricular programs, c) the relationship of adviser training to missed deadlines, d) the relationship of complex pages to missed deadlines, e) the relationship of student involvement outside of school to missed deadlines, and f) the relationship of staff motivation to missed deadlines.Six states were identified to represent national trends in the yearbook industry--California, Florida, Indiana, Michigan, New Jersey, and Pennsylvania. These states offered a regional balance as well as one inadviser training and in programs delivering books during different seasons. They also reflected the national shares of the major yearbook companies. Surveys were mailed to 1,200 advisers, 200 in each state. Surveys were mailed to all sales representatives in these states from the six major companies. In addition, each company received a survey requesting statistical information used to define the problem in the study. Follow-up phone interviews were conducted with 13 advisers and 15 representatives. Interviews were also conducted with 12 company employees at three yearbook plants and three company executives by phone.The conclusions of the study showed that missed yearbook deadlines are most directly related to the adviser, his or her attitude toward deadlines, and his or her education and training. It is apparent that while other factors are involved in the issue of missed deadlines, the adviser is the key element in meeting those deadlines. The adviser provides staff motivation and education and is the common link from year to year. It is therefore concluded that adviser training and education is a responsibility of the school system in hiring trained advisers. Having trained advisers is also to the advantage of publishing companies.