Through exploratory qualitative research, Marion and Grant County, Indiana, were found to employ two avenues for attracting new businesses. It was determined that elected officials focused on the business side of things, and the non-elected officials focused on what the community had to offer its potential new companies. They work on two different avenues, but their paths do come together to form one cohesive approach. Through working as a team, they have been successful at attracting businesses. The team has been successful at responding to businesses looking to relocate as well as attracting businesses through contacts, travels, trade journals, and national conventions.