The effects of working women on product benefit images in advertisements : an honors thesis (HONRS 499)
This study delves into the nature of advertising and its interaction with society. Next, the focus of the study moves to considerations of why women entered the workforce and the consequences of this occurrence. The two topics, advertising and working women, are then brought together. Their relationship is revealed through product benefit images found in advertisements. After this synthesis of ideas, research was conducted to test the primary hypothesis that the increased number of women in the workforce has increased the number of efficiency oriented appeals in advertisements. After the primary and secondary hypotheses have been tested, the results will be analyzed to give insight into any trends that my be occurring in the advertisements.