The development of a public relations program : Planned Parenthood of East Central Indiana : an honors thesis (HONRS 499)

This thesis is focused on proposing a public relations program for Planned Parenthood of East Central Indiana Inc., an organization which has little emphasis on public relations. The proposal will follow the traditional public relations plan format, including a problem statement, situational analysis, research, goals and objectives, discussion of target audiences, program strategies, and evaluation plan. The program's outline format has been adopted from numerous textbooks to meet the needs of Planned Parenthood. The thesis is intended to bring together the various public relations tools learned in studying the field and put them to practical use for an actual organization.