Coorientation of Department of Journalism students and professors regarding opinion leadership

This study examines opinion leadership in the journalism department (including advertising and public relations) using coorientation theories to explain relationships between students and professors. Agreement and perceived agreement were explored for four components of opinion leadership. Results indicate that agreement exists between groups in relation to practical knowledge, innovation, and accessibility, but not network participation. Additionally, perceived agreement exists between groups in relation to practical knowledge and innovation, but not network participation and accessibility.