Athletic departments of colleges and universities have recognized the importance of sports marketing and promotional strategies over the years to help benefit the burden of financial woes. The purpose of this study was to investigate and compare the marketing and promotional strategies within Division I Men's Football Programs between the MidAmerican (MAC) and Southeastern (SEC) Conference institutions. Subjects consisted of 19 athletic marketing directors at these conferences. Ten directors were from the SEC conference and nine were part of the MAC conference. Through a self-constructed survey, data was collected and analyzed by using descriptive statistics and independent t-tests. The results indicated that within the eight different marketing strategies studied, television and ticket sales were the only strategies that significantly differed, with the Southeastern (SEC) conference utilizing and profiting more from these strategies. The study also examined if the conference schools generated substantial funding for the athletic department through their marketing and promotional efforts, or if they endured financial losses. Seven out of the 19 schools in the Mid-American (MAC) conference did suffer financial losses. Marketing professionals can use this study to identify whether their athletic department is focusing on the right marketing strategies in order to fill the seats in their stadiums and create revenue. The information can also assist in identifying strengths and weaknesses of each strategy for a more comprehensive understanding of a sound athletic marketing plan.