This thesis is a study of the effects of President Clinton's leadership and communication skills on the attitudes of women voters. A review of literature related to leadership styles/skills and methods of communication was completed and then applied to a case study of President Clinton's presidency. The related literature as applied to President Clinton's presidency was analyzed within the context of three illustrations: (1.) Public Policy--the Family and Medical Leave Act; (2.) Presidential Appointments--Donna Shalala, Secretary, Department of Health and Human Services; and (3.) Voting Base/Campaign Activities--Gender Gap in the1996 Election. Case study analysis reveals that President Clinton has utilized his leadership and communication skills to lobby women voters through policy initiatives and presidential appointments, and, in doing so, gained their support in the 1996 election.