A life of a restaurant in the Village : an analysis and creation of a successful restaurant in Muncie's Village : an honors thesis (HONRS 499)

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Fish, Lauren K.
Pucciarelli, Deanna L.
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Thesis (B.?.)
Honors College
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The restaurant industry fluctuates with the economy just like any other business. The Village district in Muncie, Indiana, is an area that experiences a change of eateries more often than many other places; in some instances restaurants are unable to last a year. In order to make a restaurant successful, one must first look at what makes a restaurant fail and how restaurant failure is defined. The failure of a restaurant can be looked at from several angles including managerial and financial failure. To save a restaurant from failure it is important to look at the different reasons restaurants fail such as an unclear concept or lack of knowledge about the business. Using the knowledge gained about how restaurants fail, one could then create a concept to be successful in the Village. After much research, it was determined that a comfort food concept would survive in the Village using a business plan suited for the area.