Physical attractiveness : the affect on perceived quality in clothing

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Robbins, Audrey A.
Saiki, Diana E.
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Thesis (M.S.)
Department of Family and Consumer Sciences
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The purpose of the study was to determine the perception of apparel quality based on perceived physical attractiveness of both the observer and model. Although there is research about apparel quality, what people view as physically attractive, and how people determine what is attractive, there has been little research about the relationship between these variables as well as observer background.Ninety-three Fashion Merchandising/Apparel Design and non majors completed one of two versions of a survey. The survey was presented on-line and included a picture that participants were asked to assess model attractiveness and apparel quality. A second version included a different model wearing similar clothing. Participants were also asked to rate their own attractiveness in relationship to the model and what quality features they consider when purchasing clothing.Frequencies and a two way ANOVA analysis revealed a statistically significant difference for model viewed/survey completed. Ratings of quality characteristics correlated to form a scale of quality. Education background influenced responses.