A study of attitudes toward product placement
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Authors
Davis, Rachel M.
Advisor
Hanley, Michael L.
Issue Date
2006
Keyword
Degree
Thesis (M.A.)
Department
Department of Journalism
Other Identifiers
CardCat URL
Abstract
Advertisers continue to advance the use of product placements within movies, television shows and video games. However, researchers have yet to study how viewers feel about this trend. Results of this study suggest that university students and faculty/professional staff show high approval for product placements.