The present study examines the impact of socio-demographic and attitudinal characteristics of pastors and laypersons on the implementation process. The research is based on the hypothesis that implementation of social action programs is related to the importance given to these programs by members of an organization. The findings reveal that different sets of socio-demographic characteristics are influential regarding the importance given to programs by pastors and laypersons. Additionally, the results show that the attitudinal characteristics have greater impact on pastors' perception of social action programs than that of laypersons. The priority in the implementation process of social programs is proven to be identical with the overall perception of the importance of these programs.