This discussion of The Saturday Evening Post analyzes four areas of the magazine: (1) The Post's audience, (2) the subject matter of feature articles, (3) the subject matter of departments, and (4) The Post's overall quality of writing. This thesis examines one year (six issues) of The Post from September/October 1998 through July/August 1999.Based on circulation reports and journalism writing techniques, this thesis analyzes and critiques the four areas previously listed. This paper offers recommendations to the magazine's editor by advising her of ways to attract new readers, as well as those who no longer read The Post due to its change in editorial content. This project suggests how to increase The Post's audience in order to reach more and different readers. These recommendations offer ways to improve The Post's editorial content of both feature articles and departments. Finally, this thesis gives suggestions for how improved editorial content and writing quality can entice the 3,150,000 of The Post's readers who are not subscribers to become subscribers.