Surviving in the jewelry industry : an honors thesis (HONRS 499)

The purpose of this thesis is to identify the current status of the jewelry industry, with an emphasis on diamonds. An analysis of the conditions for failure and success will be the basis for evaluating strategies for survival in this turbulent industry. These strategies will be directed toward managers, since good and strong management is necessary if a company is to survive throughout rough times. Other areas of focus will include a marketing and financial perspective on strategies for management to consider in order to have a successful survival strategy.