The project is defined by three research questions:What were the key messages contained in the Bush Administration's external media communications?Did they appear in the media?Did they appear as released? (i.e. Were they accurate?)The first question is addressed by an analysis of President Bush's 2003 State of the Union Address and official White House communications (as identified by the White House's official Web URL) for one week following the speech (Jan. 28 - Feb. 3, 2003). The second and third questions are answered by doing a content analysis. This content analysis is of two newspapers - The New York Times and The Los Angeles Times- from Jan. 28 - Feb. 3, 2003 (the two weeks following the State of the Union address).Conclusions drawn by the researcher are: some messages may have received less coverage over a period of time because new messages were taking their place; spoken communication from the president proved to be more effective than written press releases; and other news may have pushed some of the key messages down to a lesser priority for the media.