Increasing fan attendance for Division I men's basketball programs, 2003

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Ridley, Jeremy James
Quinn, Patrick A.
Wayda, Valerie K.
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Thesis (M.A.)
School of Physical Education, Sport, and Exercise Science
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The purpose of this study was to determine if there was a significant relationship between game attendance in National Collegiate Athletic Association (NCAA) Division I men's basketball games and facility characterstics. The importance of understanding how different variables affect spectator attendance at NCAA men's basketball games is greatly needed as the economic impact is very important to all institutions. Smaller institutions need to meet minimum attendance regulations in order to remain Division I status. Is winning the only factor that draws in fan attendance? What types of facility characteristics will increase attendance? Athletic departments largely depend on their two biggest programs. basketball and football. to increase revenue. Information is needed by athletic directors to improve their programs and increasing attendance will result in positive gains in department revenue.This study included a purposeful sample of approximately 30 athletic directors employed at NCAA Division I institutions during 2002-2003 academic year. Participants were randomly selected from the total attendance list for the 2002-2003 basketball season provided by the NCAA. The list was stratified by attendance rates (i.e., schools with high, medium, and low attendance rate). The results indicated that a significant relationship was observed between average attendance and arena capacity and for average attendance and use of corporate sponsorship.