A review of literature examining the role of public relations in high-tech brand management

dc.contributor.authorHigley, Robert W.en_US
dc.date.accessioned2011-06-03T19:32:16Z
dc.date.available2011-06-03T19:32:16Z
dc.date.created2003en_US
dc.date.issued2003
dc.description.abstractThere is no abstract available for this research paper.en_US
dc.description.degreeThesis (M.A.)en_US
dc.description.sponsorshipDepartment of Journalism
dc.format.extent50 leaves ; 28 cm.en_US
dc.identifierLD2489.Z9 2003 .H54en_US
dc.identifier.cardcat-urlhttp://liblink.bsu.edu/catkey/1256652en_US
dc.identifier.urihttp://cardinalscholar.bsu.edu/handle/20.500.14291/181797
dc.sourceVirtual Pressen_US
dc.subject.lcshBranding (Marketing)en_US
dc.subject.lcshHigh technology -- Marketing.en_US
dc.subject.lcshHigh technology industries -- Public relations.en_US
dc.titleA review of literature examining the role of public relations in high-tech brand managementen_US
dc.typeResearch paper (M.A.), 3 hrs.en_US
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