Family Alliance Rebrand

Over the last two semesters, students from a variety of majors and disciplines came together in order to rebrand and rename Beneficence Family Scholars. BFS is a comprehensive resource for single parents who are striving to achieve higher education. They advocate for their clients and attempt to break down barriers to education such as childcare, transportation, and housing.

Students compiled research and data to recommend fresh names to the board of directors and then used the new name as inspiration for a new and clean brand. We took community feedback from the program participants, citizens of Muncie, and from students and faculty at Ball State University to create a name and brand that is close to the heart of our community. To enhance the relaunch of the organization, students also worked to create social media content and promotional videos.