The intent of this project is to present a spectrum of data which, when melded and analyzed, will yield a delineation of multifaceted characteristics which in turn will fabricate a profile, if not a portrait, of the average NYSE member firm stockbroker of 1970.Many studies have been undertaken anent to executives in general, their backgrounds, their descriptive characteristics, and their feelings regarding specific areas such as those factors desirable or necessary for "success" in their field. A few studies, for the most part of an intra-firm nature, have been made solely of registered representatives of N SE member firms. These, however, seem to encompass only quantifiable characteristics that can be statistically validated.In this project, however, the author purports to portray the account executive as the reader may expect to meet him at his desk. This portrayal describes the account executive's educational and family background, his current life style, his work and income, his politics and social life. adore important, however, is that interwoven with the basic statistics are the opinions and feelings of the account executive toward his job, his status, the current bear market, the problems of his profession and his peers, his duty to and proper relationship with his customers, and his outlook toward the future of the securities industry and the role he expects to play therein.Importance of the study. The results of this study should be of interest and use to several groups of persons. These include the investor and speculator who are for the most part unaware of the technical qualifications trey should expect their broker to possess, tine activities and study in which their broker likely engages, and the differences in the quality, philosophy, and rapport which may be available and which the customer may or may not be enjoying.The industry management should also welcome this noncomputerized view of its account executives which cannot be derived from NYSE files nor their own employee records.Students and other prospective entrants to the field may well find that this paper interestingly supplements the NASD publications and firm brochures which describe the registered representative and his duties.Lastly, through his own experience noting return addresses and requests for copies of the study attached to the "unsigned" questionnaires along with numerous requests for results at the offices visited during the study, the author feels it is the account executives themselves who will be most interested in how they relate with their peers as shown by the questionnaire and interview results.