How do sport organizations market towards the Hispanic community? : an honors thesis (HONRS 499)

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Authors
Gobel, Tamara S.
Advisor
Judge, Larry
Issue Date
2007
Keyword
Degree
Thesis (B.?)
Department
Honors College
Other Identifiers
Abstract

This study is a thorough review of the way professional sport organizations market towards the Hispanic community. First, it assesses the Hispanic population in the United States and in certain metropolitan areas. Additionally, it takes into account the programs that professional franchises have already established that are geared towards the Hispanic population as well as any community outreach programs that are targeted directly towards Hispanics. Specifically, this examination takes inventory of marketing strategies geared towards Hispanics to answer the question: does the sports industry effectively target the Hispanic population? The results are mixed; some organizations do in fact target the Hispanic population with specific marketing campaigns while others do not. Further examination shows that marketing strategies differ from team to team and not from league to league.