The effects of salient cues on behavioral ratings

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Svyantek, Daniel J.
Thomas, Jay C.
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Thesis (M.A.)
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Seventy-two subjects participated in this study of the relative importance of various types of verbal and behavioral information in the rating process. The levels of individual performance for two football players and the level of the performance of the team on which they played were manipulated using written descriptions so that subjects believed that the players and team were either good or poor. Subjects then viewed one of two films of these players which featured either good or poor objective performance for the players and, following the film, evaluated the two players on two forms of rating scales and a questionnaire. It was found that the subjects tended to link the performance of the individuals with that of the team so that good team performance led to higher rankings for the two players.