In the music industry, artists are using technology to express emotions and tell stories in ways that were never possible 50 years ago. Although most music videos feature the artists themselves, film technology has made it possible to craft creative stories without always making a musician's cameo. In marketing a musician's personal brand, diversification away from the standard is necessary to potentially segment the market, thus creating a new niche market and possible fans. The quality of music production for a video relies on synchronization of sight and sound, so that the emotions felt can be solidified with both senses. The video section of the thesis compiles elements of music video design with newer technology such as a green screen with creative and relatable storytelling. In regards to the video's story, originality, rhetorical devices, and aesthetics are utilized to solidify the overall theme and feel, strengthening the impact of the musician's song.