An examination of the status and roles of black women in public relations

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Authors

Morehead, Amie M.

Advisor

Popovich, Mark N.

Issue Date

2007

Keyword

Degree

Thesis (M.A.)

Department

Department of Journalism

Other Identifiers

Abstract

This research utilized a 1994 study administered by Marilyn Kern-Foxworth, et al. that examined the roles and status of black women in public relations, using individual and organizational discriminates.A survey of 46 questions was administered to 58 women over a seven-week period. The results offered the current profile of a black female practitioner, and suggested that both her role and status are closer to that of communication technician (low-level management) than to expert prescriber (high-level management).The study offered data not included in the original research, such as practitioner salary, region of practice, and professional affiliation.

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