The PR of the U.K. invasion : a historical case study of the Beatles' 1964 U.S. tour

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dc.contributor.advisorMcDonald, Becky A.
dc.contributor.authorSadlier, Richard J.
dc.date.accessioned2012-08-02T16:14:17Z
dc.date.available2012-08-02T16:14:17Z
dc.date.created2012-07-21
dc.date.issued2012-07-21
dc.description.abstractThis study examines the public relations efforts surrounding the popular music group the Beatles’ first United States tour in February of 1964. The evidence, acquired through the composition of a thorough case study of events, suggests that a combination of factors is responsible for their unprecedented international success: the group’s innate talent (both in terms of their craft and their ability to interact with key and intercessory publics); cultivation and maintenance of a specifically-designed image emphasizing their physical appearance, musicianship, wit, and working class background; understanding by the group’s management of the necessity of record label and major media support; the expert knowledge by said management of the media landscape, publicity opportunities, and a keen sense of appropriate timing by which significant publicity is attained.
dc.description.degreeThesis (M.A.)
dc.description.sponsorshipDepartment of Journalism
dc.identifier.cardcat-urlhttp://liblink.bsu.edu/catkey/1678829
dc.identifier.urihttp://cardinalscholar.bsu.edu/handle/20.500.14291/196154
dc.subject.lcshConcert tours -- Public relations -- United States -- Case studies.
dc.subject.lcshRock music -- United States -- 1961-1970 -- History and criticism.
dc.subject.otherBeatles -- Public relations -- Case studies.
dc.titleThe PR of the U.K. invasion : a historical case study of the Beatles' 1964 U.S. touren_US
dc.title.alternativeP.R. of the UK invasion
dc.title.alternativePublic relations of the United Kingdom invasion
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