This study began with an analysis of buildings that are "memorable", reasoning that there must be something more than function Involved in the imageability of these buildings. This study generated a list of Elements common to the building type. In order to comprehend the function of these Elements, a grouping into experiential distances occured (Distance, Middle Distance, and Street). This helped to clarify the role of the Elements, along with the possibilities for their expression, which influence what is perceived at the different physical and visual Interactive levels. Form is a result of the Distances, with Interest in detail, scale and articulation, varying inversely with the Distance, or duration and type of experience.This method for determining building form, based on site and contextual influences, and an understanding of the potential of the experiential distances, results in a solution unique to each project. The medium and expression of style can be determined by a variety of influences: climate, economics, familiarity… The ultimate result is intended to be an astylistic expression of functional and experiential requirements.