Tone is a 28-page magazine written and designed for the wellness conscious woman. Tone will be a consumer women's health and fitness magazine. Tone’s purpose is to educate women interested in a wellness lifestyle on the latest health advances and give them common knowledge that will aid them in their quest of attaining wellness. Tone readers will be educated women between the ages of 18-45 who have a moderate to strong passion of achieving wellness. Tone features editorial content which focuses solely on health, fitness, and nutrition articles.