Study outside the box : an honors thesis project (HONRS 499)
Study Outside the Box is a narrated photo book created using Shutterfly (www.shutterfly.com). The book will be used as a marketing tool for Miller College of Business study abroad programs. My motivation for this project stemmed directly from the time I spent at Ball State. As an international business and marketing major, I participated in three field studies, each of which opened my eyes to a new perspective on the world. In particular, my final business college-sponsored field study to India developed my understanding of international business more than a lecture ever could. Because of this, I wanted to use my expertise to inspire students to take their studies outside of the classroom and gain that new understanding for themselves. I used my personal experiences and photos to more effectively connect with students and pique their interest. Throughout the project, I consulted my advisor and professor of marketing, Dr. Daniel Baack, as well as the coordinator for immersive and experiential learning programs for the Miller College of Business, Angie Cravens. With their input, I was able to create a tool that addresses the benefits, common concerns, and activities associated with study abroad programs. Because the file and all of the photos are stored online, the book can be altered and reprinted as needed. This means that Study Outside the Box can continue to be used for years to come, encouraging students to broaden their perspective of the world as well as to stand out among their peers.