A content analysis of photographs of women on the covers of Time and Newsweek from 1995-2008
The purpose of this research paper is devoted to finding the numerous stereotypical images of women found on the covers of Time and Newsweek, even after historical events, such as the 2008 presidential election. The stereotypes of women on the covers will be separated into different categories such as occupation, poses and if they are pictured alone or with men. The results of this study present strong evidence that women continue to be stereotyped, despite the advances they have made in what was once male-dominated careers, such as politics. It also appears that to identify that these magazines were promoting unrealistic or traditional views of women to their audience. The potential side effect of these stereotypes can be detrimental and cause women to have lowered self-esteem and a distorted perception of reality.