Guidelines for putting together a student advertising campaign : an honors thesis (HONRS 499)
Each year, the Ball State University chapter of the American Advertising Federation (AAF) competes in the National Student Advertising Competition (NSAC). In this competition, college chapters across the nation learn how to effectively put together an advertising campaign, from how to conduct the research required, to how to make the creative executions, to where to place the advertisements in order to be most effective in reaching the target consumers.In this project, I have put together a guidebook for the leaders of our future AAF chapters on how to successfully create a campaign for the NSAC. This guidebook will help to guide them through the various stages of the campaign as well as provide insights into what has worked in the past. I arrived at this set of best practices through my direct observations and experience while competing in the NSAC over the past three years.