Judy's hope : [an honors thesis] (HONRS 499)

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Rumschlag, Amy L.
Bove, Cheryl Browning, 1944-
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Thesis (B.?.)
Honors College
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With the exception of skin cancers, breast cancer is the most common cancer among women. According to the American Cancer Society, one out of every three women in the United States will be diagnosed with breast cancer. Improvements in breast cancer treatments and earlier detection have led to a decline in death rates. Currently, researchers are looking into the causes and risk factors of breast cancer in the hopes of one day finding a cure. Judy's Hope is a fundraiser aimed at bringing awareness to the Muncie community about breast cancer research. All of the proceeds raised from the fundraiser are donated to the Indiana University Breast Cancer Research Center. I have included the public relations plan for Judy's Hope and the communications tools that were produced and used to promote the event. An analysis of the plan also is included.