An analysis of Latino voting behavior and its influence on Republican Party public relations strategies in the 21st century

Simple item page
dc.contributor.advisorBlom, Robin
dc.contributor.authorMcCandless, David Lawrence
dc.date.accessioned2015-07-23T19:24:57Z
dc.date.available2015-07-23T19:24:57Z
dc.date.issued2015-06-17
dc.description.abstractIn U.S. elections, the Latino vote is a coveted political voting bloc that has historically voted in favor of the Democrat Party. This study seeks to determine why this is the case through researching the concept of issue voting amongst other theories to this public in the context of other demographics in U.S. elections. Furthermore, it wishes to investigate the political disconnects that exist between the Republican Party and the Latino community. Through a quantitative research survey, the researcher seeks to determine what issues are of prime importance to the Latino community as well as to better understand the reasons why, in general, the Latino community tends to vote for a particular political party. In addition, this study aims to create a public relations strategy or at least a foundation for one, based on issues where there is mutual philosophical agreement amongst Latinos and Republican Party, in an effort to provide the party with the tools to connect with and build relationships with this highly sought after political demographic.en_US
dc.description.degreeThesis (M.A.)en_US
dc.description.sponsorshipDepartment of Journalism
dc.identifier.cardcat-urlhttp://liblink.bsu.edu/catkey/1805427
dc.identifier.urihttp://cardinalscholar.bsu.edu/handle/20.500.14291/199885
dc.subject.lcshHispanic Americans -- Politics and government -- 21st century.
dc.subject.otherRepublican Party (U.S. : 1854- ) -- Public relations.
dc.titleAn analysis of Latino voting behavior and its influence on Republican Party public relations strategies in the 21st centuryen_US
dc.typeCreative project (M.A.), 3 hours.
Files
Original bundle
Now showing 1 - 2 of 2
Thumbnail Image
Name:
McCandlessD_2015-3_BODY.pdf
Size:
704.34 KB
Format:
Adobe Portable Document Format
Description:
PDF
Download
Thumbnail Image
Name:
McCandlessD_2015-3_ABSTRACT.pdf
Size:
8.18 KB
Format:
Adobe Portable Document Format
Description:
PDF
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.98 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
Creative Projects