The present studied examined the relationships of selected personality traits and appearance management techniques in a sample of 181 college women. The personality traits were self-esteem, social self-esteem, global self-efficacy, social self-efficacy, selfmonitoring, social anxiety, and public self-consciousness. The appearance management techniques were cosmetic use, hair product use, artificial tanning bed use, tattoos, body piercings, money spent shopping in one month, and time spend shopping in one month. Public self-consciousness was the only predictor variable with consistently strong associations with the appearance management techniques.