The impact of a female sportswriter's presence on a newspaper staff was examined by content analysis, studying photo and copy space devoted to both male and female sports coverage. Composite weeks, one each from each quarter of the year following the woman's date of hire were selected from the only four newspapers in the state of Indiana hiring female sportswriters. Compared to similar Indiana newspapers without female sportswriters, those with female staffers were found to devote more copy and photo space to women's coverage in the entire sports section, and on the sports section front page, papers with female sportswriters used more photos of women and devoted more total space (photos and copy) to women's sports coverage. The effect was consistent regardless of the newspaper's market size.