Digitizing Muncie: One Tech-Startup at a Time

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Ergin, Huseyin
Geyer, Krystal
Call, Anna
Wettrick, Ava
Osthimer, Brandi
Slash, Cameron
Nickels, Carson
Thomas, Cassidy
Ferguson, Colin
Tao, David
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Have you ever wanted to learn about how to form your own software startup company? What are those terminology around like series a, series b, etc? How can you find someone to invest in your idea? What are freemium, subscription-based, usage-based models to price your software? Then this class is for you: Digitizing Muncie is a new immersive learning course that was offered in Spring’22.

In this course, students visioned and created executive summaries and pitch decks for eight different startups and learned to:

Generate ideas based on observations of everyday problems,
Validate the idea on a group of users,
Produce a feasible custom software in the fastest way possible,
Convert a software into a tech business,
Found a company from scratch and run it along the way,
Acquire the first 50-100 users,
Identify investment opportunities for a newly founded company