Investigation of Generation Y consumers' attitudes toward fast fashion and purchase intention between fashion innovators and non-innovators
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Authors
Zhang, Yiman (Student at Ball State University)
Advisor
Harden, Amy J.
Issue Date
2019-05-04
Keyword
Degree
Thesis (M.S.)
Department
Department of Applied Business Studies
Other Identifiers
CardCat URL
Abstract
Access to abstract permanently restricted to Ball State community only.