Investigation of Generation Y consumers' attitudes toward fast fashion and purchase intention between fashion innovators and non-innovators

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Authors

Zhang, Yiman (Student at Ball State University)

Advisor

Harden, Amy J.

Issue Date

2019-05-04

Keyword

Degree

Thesis (M.S.)

Department

Department of Applied Business Studies

Other Identifiers

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Abstract

Access to abstract permanently restricted to Ball State community only.

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