Trust me again : an analysis of advertising in crisis situations : [an honors thesis (HONRS 499)]
| dc.contributor.advisor | Leary, Ed | en_US |
| dc.contributor.author | Gemignani, Stephen | en_US |
| dc.date.accessioned | 2011-06-06T18:53:41Z | |
| dc.date.available | 2011-06-06T18:53:41Z | |
| dc.date.created | 1985 | en_US |
| dc.date.issued | 1985 | |
| dc.description.abstract | In this thesis, two case studies of advertising campaigns designed to overcome image problems will be examined: Tylenol and Harley-Davidson motorcycles. By analyzing the strategies used in these two campaigns, a better understanding of the themes needed to overcome image problems in mass media advertising will be provided. | |
| dc.description.degree | Thesis (B.?) | |
| dc.description.sponsorship | Honors College | |
| dc.format.extent | 16 leaves : ill. ; 29 cm. | en_US |
| dc.identifier.cardcat-url | http://liblink.bsu.edu/catkey/1249028 | en_US |
| dc.identifier.other | A-60 | en_US |
| dc.identifier.uri | http://cardinalscholar.bsu.edu/handle/20.500.14291/190466 | |
| dc.source | Virtual Press | en_US |
| dc.subject.lcsh | Business. | en_US |
| dc.subject.lcsh | Ball State University. Honors College -- Theses (B.?.) -- 1985. | en_US |
| dc.title | Trust me again : an analysis of advertising in crisis situations : [an honors thesis (HONRS 499)] | en_US |
| dc.type | Undergraduate senior honors thesis |
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