The Kids Club is an incentive program created for use at Rosenthall Orthodontics. In dentistry, a large part of running a practice involves patient retention. In orthodontics, many patients are young children. The purpose of the Kids Club is to provide a fun way for young children and their siblings to have fun and feel more comfortable at the office. The Kids Club is for patients who are not yet ready for treatment, and for the patients' younger siblings that come to all of the appointments. Children are rewarded for coming into the office and doing other things listed in the Kids Club brochure.