An attitudinal study of job satisfaction for full-time, on-air female personalities at commercial radio stations in Indiana

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Jana, Kimberly L.
Popovich, Mark N.
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Thesis (M.A.)
Department of Journalism
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The goal of this research was to provide how women in Indiana perceive their roles in the radio industry.Thirty-five female participants from across the state sorted Q statements that covered the following topic areas: relationships with men, relationships with co-workers, personal on-air work, career opportunities/education, and personal life.Through an analysis of the Q sorts collected for this particular study, three distinct factor types were found: Optimists, Pessimists, and Neutralists. The Optimists are enthusiastic about their work in radio and do not feel as if they have been slighted by male co-workers or managers. Pessimists, while they expressed a general enjoyment of their work, are overwhelmed with feelings of suppression by the men with whom they work with. Finally, the Neutralists seem uncertain of any professional limitations in the radio industry because of male dominance.There was little evidence that the three groups in relation to age, level of education or years in radio was related to the three factor types.