The importance of diversity in advertising

This thesis looks into the ever-changing industry of advertising and the discussion of diversity. Advertising is one of the biggest influences in the modern world and can help to shape the views of many. Because of this it is imperative that the advertising industry realize that they have a diversity problem. From the ads themselves to the people creating the ads, diversity is becoming an important talking point that needs to take priority. People want to see themselves in the media that they consume. It has been proven that when diversity is done effectively that people will be more inclined to purchase from that brand. Advertisers are missing out on a large consumer base by not actively showcasing diverse groups of people.