After studying public relations and working in the marketing department of a non-profit organization, I decided to experience developing promotional materials for my own church. I researched some of the techniques for promotion specifically for a church, and I talked with.my pastor to find out what the church needed as far as communications materials. Promotion for a church is much different than marketing and public relations for a corporation or a non-profit organization. The difference lies in the motivation for marketing and public relations strategies. My church, for example, is concerned with successfully branding itself, which is a goal of most organizations implementing any.sort of strategic marketing or public relations plan. However, the goal of the communications plan is different from a church and a corporation. For this particular church, the: goal of markeitng coummunications is simply to be informative, while the goal of marketing communications for a corporation or a non-profit organization would probably be to achieve a higher profit or earn more donations. Agape Ministries did not wish to increase the size of its congregation through this project. This church also has a very small congregation, making it less equipped to handle marketing communications development and less able to employ someone who is able to provide such services. I decided that I would help my church to brand itself and provide marketing and communications pieces that the church can distribute to its publics. I used the Adobe Creative Suite and other creative software to develop such pieces for the church.