BrandED : an educational journey of personal branding

Personal branding is becoming a popular topic, especially for undergraduate students. By utilizing the techniques learned through class and immersive experiences about brand development, and drawing inspiration from corporate brand standard guides, I created a step-by step process that young professionals can use to create their own personal brand. The process was found through the development of my own brand to be used as a case study. This thesis was completed in two parts. First was a website showcasing my personal brand (nicolemmaclean.com), and the second was a presentation teaching undergraduates the importance of personal branding and the steps they could follow to develop their own.