Operating cost

‘Operating Cost’ is an exhibition of artworks with a narrative of how public relation, marketing, and advertising campaigns can persuade the public opinion and how we as consumers are to handle that information. The work is constructed primarily with cast concrete, a material that is known for its aesthetic value in modern architecture and is the most widely used building material. It is viewed as strong and resilient when in fact it can be brittle and require frequent maintenance. Our perception of the world around us is not always correct and quite often, it is shaped by firms that seek to do so for ulterior motives. This work challenges the viewer to think critically about the information that we take for granted.