International marketing analyst internship [at] Day Dream Publishing, Inc. : an honors thesis (HONRS 499)

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H63_1994HodgesJenniferP.pdf (2.41 MB)

Authors

Hodges, Jennifer P.

Advisor

Shea, Chris, 1949-

Issue Date

1994

Keyword

Degree

Thesis (B.A.)

Department

Honors College

URI

http://cardinalscholar.bsu.edu/handle/20.500.14291/190865

Other Identifiers

CardCat URL

http://liblink.bsu.edu/catkey/1244126

Abstract

The purpose of this project is to examine the process of creating a Strategic Export Marketing Plan. The information centers around Day Dream Publishing, the company for which the actual plan was prepared. The project concludes with a recommendation of what actions should be taken to further the company's international success.

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Honors College Undergraduate Theses