Developing a public relations plan for UniverCity 1992 : an honors thesis (HONRS 499)

Developing a public relations plan for UniverCity, an on-campus event which occurs every two years at Ball State University, Muncie Indiana, requires analysis of previous functions and the development of long-term goals.In this paper, recommendations on how to improve UniverCity's communication tools as well as how to implement research to track audience awareness and participation have been made. The recommendations have been based on public relations literature and principles found in the body of knowledge.