Corporate social responsibility: before and after a pandemic

Social corporate responsibility is the new way of marketing. We see influencers doing the ice bucket challenge and donating to The ALS Association, local businesses supporting a nearby food pantry, and national companies sponsoring galas and golf outings for Children’s Miracle Network Hospitals and women’s heart health. University organizations and advertising agencies around the globe host a CreateAthon event to help area nonprofits with marketing and communication efforts. But what happens when all of these events get cancelled at the last minute? In the coming pages, I will dive into how the McKinley Avenue Agency started to incorporate corporate social responsibility through hosting a CreateAthon event, and how our plans to give back changed when COVID19 took the nation by storm.