An attitudinal study of job satisfaction for full-time, on-air female personalities at selected television sports departments

The goal of this research was to provide an attitude assessment of how women perceive their roles in sports departments in the television industry.Fifteen female participants responded to a Q sort study which covered these specific subject areas: relationships with coworkers, relationships with management, career advancement opportunities, and work environment.An examination of the Q sorts revealed three distinct factor types that were labeled: Noncommitted, Loyalists, and Dissatisfied.The Noncommitted were satisfied with their feedback from coworkers and management and their willingness to incorporate these comments into the content of the sports broadcast. On the other hand, they did not see any advancement opportunities at their organization or in the industry, itself.The Loyalists did not speak about being held back by men in their organizations and they were not impressed with their promotion opportunities at their companies.Finally, the Dissatisfied group was unhappy because they did not receive support from upper management, only from their coworkers.Demographics had little impact on the interpretation of the three factors. However, if a woman was in the industry for 15+ years, then she usually received a higher salary or was given another job title, such as sports director. This was a rare occurrence though among this group of respondents.