Finding the hidden treasures : a tourism development plan for Mooresville, Indiana

All major tourist destinations today were once an unknown small town. However, once the treasure of the town was found, people began flocking there. In order for a location to be successful as a tourist destination, local leaders must set goals, plan, and market the area. The tourism development plan for Mooresville, Indiana follows the steps of turning a small, unknown town into a place tourists want to visit. By naming the positives of the town, what there is to do in Mooresville, and who the target market is, I can then go on to set reachable goals for the location. In this document, I create goals for Mooresville, and outline a plan of how to reach those goals in order to make Mooresville into a product that can be sold and draw more tourists to the area.